We elevate the brands of those who do good.
We Are Waypoint Collective
We are a collaborative of senior-level communications, branding and design professionals - a true collective of creativity, strategy and executional expertise. We work with folks that are doing good in our world across sectors and industries, and we deliver powerful brand strategy and communications that further their worthy missions.
The Power of the Collective
At Waypoint Collective, a carefully curated team of senior-level pros with more than 75 years of combined brand, marketing and communications experience delivers results-oriented strategies and executions for nonprofit organizations; socially-conscious private sector companies, startups and innovators; cause-related campaigns; and others who see the value that powerful brand thinking has to further worthy missions of all kinds.
Most of us have worked both the agency side, as well as leading in-house marketing teams. This dual experience gives us the perspective necessary to be a true partner and an extension of your team.
We can help you with any of your brand and communications needs including:
• Brand audits, qualitative research and competitive analysis
• Messaging, positioning and persona mapping
• Communications strategy plans
• New and existing brand development
• Creative concepting, copywriting, design and execution
• Event concept and design
• Stakeholder/messenger activation and training
• Transition messaging for mergers and acquisitions