The Big Idea
For the last 20 years, Book Trust has helped children embrace a life-long love of reading by opening the door to ALL children. Their annual report and related fundraising campaign needed to reflect their history and future.
To celebrate their 20th anniversary and share their message of inspiring the joy and power of reading, Book Trust felt it was time to take their brand to the next level with the right positioning and strategy for their fundraising campaign and annual report. They knew that a cohesive brand story is what would carry them forward into the next 20 years.
Waypoint Collective was tasked with fine-tuning Book Trust’s messaging to create complimentary digital experiences for a fundraising campaign and annual report. A fundraising campaign microsite captured not only the past 20 years of success but laid the groundwork for the exciting chapters ahead. Building on that momentum, a digital annual report was created to propel Book Trust’s mission of engaging every child in book choice and ownership forward.
The story of Book Trust was told through colorful images and graphics that reflected the joyful tone of their mission. Through discovery and mood board creative ideation, Waypoint designed a related pair of digital experiences which shared look and feel and connected through one story.
We illustrated Book Trust's growth across the country through a graphic animation.