The Big Idea
Transforming Hope into Homecomings
Craig Hospital is widely recognized as a national leader in care for patients who have experienced a spinal cord or brain injury. These injuries are life changing for the person, their family, and their community. But at Craig, the injuries signal the start of a journey of resilience and determination that transforms hope into homecomings. Time is everything for the patients and families that turn to Craig for help. Wait lists and medical complications are preventing patients from getting to Craig when they need, and once here, there is a gap between research questions and applicable solutions both within and beyond Craig's walls.
Waypoint created clear, concise, and inspiring messaging and communications tools to showcase Craig’s unique approach to patients and families, which culminate into key initiatives for the Hope and Homecomings Campaign. At Craig, hope is fueled by leading-edge research and resources, state-of-the-art facilities, unparalleled expertise, breakthrough moments, unflinching dedication and never-give-up resilience. This campaign will further their mission through Expanding Access and Accelerating Innovation.
Together with the passionate, dedicated team at Craig Hospital and the Craig Hospital Foundation, we built a campaign infused with the relentless determination of every person and family Craig serves, and the unwavering commitment and belief that drives every person who works at Craig to guide families from fear to courage. From despair to hope. From “patient” to “person,” and from hospital to homecomings.
Waypoint helped Craig introduce a visual language for the campaign, introducing new complementary colors that speak to the vibrance and determination of everyone whose life is touched by Craig.