The Big Idea
After two decades of investing in Colorado children and families, Invest in Kids knew it was time to invest in a new visual identity and enhanced messaging that would reflect its rich history of impactful and innovative work.
Invest in Kids works alongside Colorado communities to find the best ways to meet the needs of children and families. Invest in Kids knows that investing in children and families is the best way to strengthen communities today and for future generations, and they knew it was time to share that story with a broader audience with a compelling visual identity, clear messaging, and effective storytelling.
Waypoint Collective created a visual brand identity, clear messaging and refreshed website that are powerful and personal and communicate the value that Invest in Kids brings to the community. Their amplified brand is not only reflective of their community impact with children and families across Colorado, but it also serves to elevate their role as a thought leader and advocate for child and family health on a national level.
Honoring the past and speaking to the vibrancy of what’s to come, we used the new brand and messaging framework to create an engaging new visual identity and a redesigned website that clearly highlights Invest in Kids as an organization and showcases its impactful work.
Using the newly designed brand and a fresh collection of photos we creatively directed, we designed a full suite of new brand materials including notecards, business cards, swag and more.
We produced a brochure that aggregated the refreshed brand messaging and enhanced brand colors to help tell the larger story of how they will continue to impact families for years to come.