Nurse-Family Partnership 2020 Annual Report

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The Big Idea

To move the story of Nurse-Family Partnership forward every year, each new annual report needs to showcase not only its breadth of work but its level of innovation in a concise, compelling, and engaging way.

The Opportunity

Nurse-Family Partnership (NFP) works to transform the lives of first-time mothers and their children. And during an unpredictable year, NFP continued to be there to support nurses and serve families. It’s that moving story that needed to be told in a human-focused way in their most recent annual report.

The Solution

Waypoint Collective created an interactive digital experience for the 2020 annual report that was truly reflective of how NFP held steadfast to their mission and continued to find new ways to serve with their merger with Child First. As a vehicle to capture key achievements and express a vision for the future, the 2020 report captured stories of the nursing workforce during an unprecedented year and brought supporters and donors on a journey from where the organization has been to where it’s going.

The Creative

The story of Nurse-Family Partnership was told through a human-centric lens with bright imagery, concise and engaging language, and a compelling and interactive digital design.

The year in review was showcased via a digital experience with dynamic functionality to bring the highlights to the forefront of visitors' experience. View the 2020 Annual Report digital experience.

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The Creative

One of the year's biggest highlights, the unification of NFP and Child First, was captured through a "fireside chat" between the organizations' founders. Filmed during the thick of the COVID-19 pandemic, Waypoint used virtual meeting technology to make sure the video felt warm and inviting. Watch the full video.

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