The Big Idea
To capture the story of the National Service Office for Nurse-Family Partnership and Child First (NSO) and frame its far-reaching impact on children, families, and communities.
Nurse-Family Partnership (NFP) sought to highlight its growth, development, innovation, and ability to serve more families with a greater continuum of care via stories, stats and personal testimonials. Waypoint has supported this vision for the past three years.
Waypoint Collective created human-centric authentic digital storytelling experiences each year (2019-2020, 2020-2021 and 2021-2022), supported by photos and video, to showcase the human stories that would resonate most with donors and supporters. The reports highlighted the NSO’s incredible growth, responsiveness, and innovation toward creating a culture of wellness and supporting diverse perspectives, community connections, and long-term dual generation impact.
The story of Nurse-Family Partnership was told through a human-centric lens with bright imagery, concise and engaging language, and a compelling and interactive digital design.
We conducted conversations with internal and external key stakeholders, interviews and story gathering, identified key themes, and created designs that were representative of growing perspectives and the intention to listen, learn, and evolve helped to bring the NSO story to life.