The Big Idea
Infusing the Nurse-Family Partnership annual report with vibrant storytelling, dynamic content and a compelling and hopeful design.
Nurse-Family Partnership (NFP) is considered the gold standard in home visiting programs, and for 40 years has been making a remarkable impact in the lives of first-time mothers and their children. Their previous annual reports had a long editorial form, not fully leveraging the powerful human stories nor effectively conveying the stunning statistics and outcomes that define their work.
Waypoint Collective conducted a creative process that resulted in a publication that, while on brand, also pushed the envelope into a more vibrant, hopeful and human-centric space. We significantly shortened the content of the book, and developed an interactive sneak-peek meta-site to draw users in.
Bright, joyful photography was paired with creative execution of the “Ripple Effect” theme throughout, echoing the sense of progress and long-term impact that NFP is known for.