Platte Valley Theatre Arts
The Big Idea
The Curtain Rises on a New Era for Platte Valley Theatre Arts.
The Opportunity
Since 2003, Platte Valley Theatre Arts (PVTA), formerly Platte Valley Players, has been a cornerstone of Colorado’s performing arts scene. Yet they had outgrown their name—which evoked a sense of grassroots theatre—and their marketing also fell short of conveying the professional, exceptional quality of their operations and talent.
The Solution
As the organization has continued to grow and expand its artistic reach, it sought a bold, cohesive way to better showcase its evolving reputation and brand. Long known as a small theatre with big ideas, PVTA was ready to leap into the future with a bold brand, clear messaging, and outreach strategies that will help new audiences discover what existing patrons have long known: PVTA provides high quality theatre while remaining accessible.
The Creative
To bring this vision to life, Waypoint Collective collaborated closely with PVTA leadership, actors, crew and patrons to gain a deep understanding of their programming, artistic vision, and community impact. With these insights, Waypoint reimagined PVTA’s brand identity—introducing a new name, logo, design, messaging, and visual elements that authentically reflect the theatre’s story and the experience it seeks to create.
We also developed a sub-brand for their youth theatre program to help it stand on its own while still remaining recognizable to the overall Platte Valley Theatre Arts brand.
The Creative
Waypoint also developed Season Art templates, giving each show a distinct voice and unique look, while highlighting PVTA’s role in bringing diverse theatre to the community.
The Creative
As part of the rebrand, PVTA also launched a completely redesigned website. This dynamic platform serves as a digital extension of the theatre’s mission, vision and story, providing visitors with an intuitive, engaging way to explore upcoming performances, learn about the company’s impact, and connect with the community. See the full website>
Client Testimonials
”Working with Waypoint Collective was an incredible experience! They expertly guided us through the rebranding and messaging process, providing invaluable insight and creative direction. Everyone took the time to understand our vision for Platte Valley Theatre Arts and helped us define a clear, cohesive brand identity that truly reflects our values and mission. I couldn’t be more thrilled with the results. Everyone we worked with at Waypoint Collective was not only incredibly professional, but also kind, invested, and truly cared about our organization. Their thoughtful, collaborative approach made all the difference in transforming our brand."
- Kelly Van Oosbree, PVTA Artistic Director and Board President
"Waypoint really listened and asked thought provoking questions to find out who we are as a company. The finished product represents exactly what we strive for with our productions. We appreciate all the hard work the team did to help us to create our new look!”
- Leslie Zirker, PVTA Board Treasurer and Platte Valley Youth Theatre Director