Our Team

Meet the people behind the Waypoint of View


The Waypoint team is a curated mix of brilliant minds working collaboratively to execute strategic and creative branding solutions. For every project, big and small, Waypoint serves as an extension of our client teams, bringing passionate, experienced change agents to each project across a range of disciplines including senior-level strategists, creatives, project managers and technical experts. Together, we deliver big thinking and even bigger action.


Meet the Waypoint Team

Sarah Lehmann

Founder & Chief Strategist

Sarah Lehmann is Principal and Founder of Waypoint Collective leading a team of senior-level strategists, creatives, project managers, and technical experts in executing strategic and creative branding solutions.

Sarah’s passion lies in serving as a thought partner for nonprofit, education, and social impact organizations helping them craft results that elevate their visibility, communicate their unique value, and achieve the key goals of their mission.

For nearly two decades, Sarah has specialized in brand strategy, communications, marketing, and donor relations for nonprofit and impact-driven organizations. Prior to launching Waypoint, Sarah was co-owner of Ebb+Flow Creative and prior to that served as the vice president of marketing and communications for the Denver Public Schools Foundation. It was there that she helped execute a strategy that realized 112 percent growth in fundraising revenue from $6.6 million to $14.1 million during her five-year tenure. Before moving to the greater Denver area, Sarah served as marketing and public relations manager at the Vail Valley Foundation. Sarah began her career in 2002 as a reporter for the Vail Daily, and still considers herself a journalist and storyteller at heart.

In her free time, Sarah’s passions include volunteering with youth development and educational organizations, supporting other women in business, championing breast cancer research, and working to break down the stigma around mental health. She can also be found hiking, skiing and cheering on her Tarheels (often slopeside) with her husband Jon, or simply soaking in the Colorado sky alongside her three dogs.

Kristina Bobrowski

Vice President of Operations

Kristina brings over 15 years of communications, marketing and project management experience across a variety of industries including nonprofit, B2B, entertainment and associations. She executes projects through a balance of data-driven decisions, stakeholder collaboration and out-of-the-box ideas and by building strong, positive relationships with constituents and colleagues.

Before joining Waypoint, Kristina managed communications and membership for the American Cheese Society, upholding association branding and nurturing member relationships. Waypoint Collective marks her third time working with founder, Sarah Lehmann. The first was at the Denver Public Schools Foundation where Kristina led cause-marketing and fundraising events including their annual gala. The second was at Ebb+Flow Creative agency, doing project and operations management.

Prior to that, Kristina led marketing project management at Dow Corning and started her career in entertainment marketing. A native Detroiter, Kristina planted roots in Colorado in 2013 with her family.

Alex Cortes

Senior Designer

Alex has over eight years of design experience working on, and specializing in, the development and creation of visual identities, editorial and print design, web design and illustration at boutique agencies, branding firms and through her freelance design career. She is particularly passionate about working in partnership with nonprofit organizations and start-ups in making the world we inhabit a little more beautiful every day through good design and good causes.

Claire-Adele Curran

Agency & Project Coordinator

Claire-Adele brings over twelve years of project management expertise, blending experience from detail-oriented technical fields and creative, client-focused projects. She started her career as an advertising account manager in Auckland, New Zealand, and has led projects for creative agencies, tech organizations, and in-house digital marketers in a range of industries. Claire-Adele is passionate about helping both her clients and colleagues by being a collaborative, flexible business partner who keeps projects running smoothly.

Kristi Fisher

Senior Content Strategist & Writer

Kristi Fisher has been a leader in the Colorado advertising community as writer, creative director, brand strategist and storyteller. She has been the creative director of a large agency, partner in a mid-sized agency and founder of her own company. She has dedicated her career to using her creative talents and expertise to do good work for good products, good causes and good people. And she loves partnering with same-minded, savvy changemakers like the team here at Waypoint Collective.

Kristi has won local, regional and national recognition including being chosen for awards in The One Show, Print Magazine, Communication Arts and The Denver 50, and was voted best freelance writer in Denver by the Denver Ad Club in the past.

She believes in the marriage of creative innovation and strategic brand smarts. She makes sure every communications tool is working hardest, smartest, and in the most compelling, refreshing and memorable way possible. She has poured her words into print, web, digital, broadcast, outdoor, collateral, grassroots and point of purchase for huge national clients like Celebrity Cruises and Pentax Cameras and local, regional and national schools, hospitals, non-profits and initiatives.

Kristi believes every brand has a unique and powerful story that should be told, and she is adamant about finding a brand’s purpose and strategically communicating a brand’s soul vs. simply trying to “sell.”

When she’s not writing or thinking about writing, Kristi is equally passionate about hiking Colorado’s trails with her husband. Two 14’rs are checked off and more are on the to-do list.

Diane Pauley

Senior Content Strategist & Writer

Diane Pauley has spent the last eight years and counting helping mission-driven brands stand out in their respective industries with clear messaging and relevant language that enables them to attract, engage and connect with their audiences. Diane has worked both as a marketing professional and on the agency side, in nonprofit, health and wellness, education, tech and beyond. She is a connector, a storyteller and a strategic communicator who loves supporting organizations with their brand messaging, copywriting and content marketing efforts, so they can make their impact in the world known.

Shum Prats

Senior Designer

Do great work and be nice in the process, that’s always been Shum's motto. And over the course of 25+ years, he's done that for Fortune 500 brands, to tiny boutique design shops working with startups, to leading global brands as Creative Director at rabble+rouser. In his years as Designer, Art Director and Creative Director Shum has overseen integrated advertising campaigns across emerging channels, TV, print, digital and social as well leading rebranding and design efforts for large-scale, corporate identity systems. In working directly with clients, he's developed strong relationships to deliver strategic and emotionally-resonant creative that also successfully achieves business goals.

Shum has worked with a wide range of people along the way: Apple, United Airlines, NFL, Vail Resorts, Weber Grills, MS Society, The North Face, American Express, Coors, Boeing and more.

Will Proto

Associate Designer

Will Proto has over 15 years of experience as a Creative Director/Senior Designer. He has worked for a variety of ad agencies, both big and small. Throughout his career, he has combined strategic thinking and creativity to develop unique and innovative marketing solutions that deliver positive business results.

Will has worked on a wide variety of brands - from beer and tampons to batteries and air fresheners, he enjoys bringing a fresh perspective to all of his projects.

Outside of work and family, Will enjoys cycling, snowboarding and a good IPA. Additionally, he moonlights as a fly fishing guide.


Let’s go do some good together.