Our Team
Meet the people behind the Waypoint of View
The Waypoint team is a curated mix of brilliant minds working collaboratively to execute strategic and creative branding solutions. For every project, big and small, Waypoint serves as an extension of our client teams, bringing passionate, experienced change agents to each project across a range of disciplines including senior-level strategists, creatives, project managers and technical experts. Together, we deliver big thinking and even bigger action.
Meet the Waypoint Team
Sarah Lehmann
Founder & Chief Strategist
Sarah Lehmann is Principal and Founder of Waypoint Collective leading a team of senior-level strategists, creatives, project managers, and technical experts in executing strategic and creative branding solutions.
Sarah’s passion lies in serving as a thought partner for nonprofit, education, and social impact organizations helping them craft results that elevate their visibility, communicate their unique value, and achieve the key goals of their mission.
For nearly two decades, Sarah has specialized in brand strategy, communications, marketing, and donor relations for nonprofit and impact-driven organizations. Prior to launching Waypoint, Sarah was co-owner of Ebb+Flow Creative and prior to that served as the vice president of marketing and communications for the Denver Public Schools Foundation. It was there that she helped execute a strategy that realized 112 percent growth in fundraising revenue from $6.6 million to $14.1 million during her five-year tenure. Before moving to the greater Denver area, Sarah served as marketing and public relations manager at the Vail Valley Foundation. Sarah began her career in 2002 as a reporter for the Vail Daily, and still considers herself a journalist and storyteller at heart.
In her free time, Sarah’s passions include volunteering with youth development and educational organizations, supporting other women in business, championing breast cancer research, and working to break down the stigma around mental health. She can also be found hiking, skiing and cheering on her Tarheels (often slopeside) with her husband Jon, or simply soaking in the Colorado sky alongside her three dogs.
Maggie Bevan
Senior Designer
Maggie is a creative force who knows the marketing world inside and out. With 15+ years of experience in nonprofit and event communications, she’s partnered with organizations of every size—from grassroots community groups to national and celebrity foundations. Her skill set spans the full spectrum of modern marketing: graphic design, brand creation, social media, video production, email campaigns, website design, and both digital and traditional advertising. Whether building a brand from scratch or revitalizing an existing one, Maggie crafts a consistent, compelling look and message that connects with audiences and drives impact.
Kristina Bobrowski
Vice President of Operations
Kristina brings over 15 years of communications, marketing and project management experience across a variety of industries including nonprofit, B2B, entertainment and associations. She executes projects through a balance of data-driven decisions, stakeholder collaboration and out-of-the-box ideas and by building strong, positive relationships with constituents and colleagues.
Before joining Waypoint, Kristina managed communications and membership for the American Cheese Society, upholding association branding and nurturing member relationships. Waypoint Collective marks her third time working with founder, Sarah Lehmann. The first was at the Denver Public Schools Foundation where Kristina led cause-marketing and fundraising events including their annual gala. The second was at Ebb+Flow Creative agency, doing project and operations management.
Prior to that, Kristina led marketing project management at Dow Corning and started her career in entertainment marketing. A native Detroiter, Kristina planted roots in Colorado in 2013 with her family.
Michelle Ellis
Senior PR Strategist
Michelle is an award-winning communications strategist with more than 20 years of experience in PR, marketing communications, and broadcast journalism, including recognition as PRSA Colorado's PR Person of the Year. She's known for uncovering the narrative inside complicated subject matter and shaping it into stories that resonate with community members and key influencers alike. Her track record includes driving grassroots and earned-media campaigns that outperformed ambitious targets - from securing landslide voter approval on a local ballot initiative to earning dozens of broadcast placements in a single week for a statewide legislative advocacy effort, reaching hundreds of thousands of viewers.
Rhiannon Hendrickson
Senior PR Strategist
Rhiannon is a seasoned PR and communications strategist who has spent her career helping purpose-driven organizations turn complex missions into messaging that drives awareness and support. Throughout her career, she's worked with dozens of local nonprofits, giving her a deep understanding of how to build trust and donor action within the Denver community. She specializes in translating high-stakes initiatives into clear, compelling public narratives.
Diane Pauley
Senior Content Strategist & Writer
Diane Pauley has spent the last eight years and counting helping mission-driven brands stand out in their respective industries with clear messaging and relevant language that enables them to attract, engage and connect with their audiences. Diane has worked both as a marketing professional and on the agency side, in nonprofit, health and wellness, education, tech and beyond. She is a connector, a storyteller and a strategic communicator who loves supporting organizations with their brand messaging, copywriting and content marketing efforts, so they can make their impact in the world known.
Michael Sharon
Producer
Born and raised in Denver, Michael has had a passion for storytelling his entire life. For over a decade, Michael has been working professionally in the communications and video industry. He has a Bachelor's Degree in Film/Video Production from Regis University in conjunction with Colorado Film School and a Master’s in Digital Marketing from University of Washington. Michael’s work has been featured on a national scale and has been the recipient of numerous awards in the field.
Michael specializes in concept development, video production, and digital media for public and nonprofit organizations creating emotive content to enable their missions primarily in Denver and Seattle. He has produced projects in other cities across the United States as well.
Elizabeth Strickland
Agency Strategist
Elizabeth has over six years of experience in project management and strategic marketing, where she has successfully supported a diverse range of brands, from e-commerce companies to major technology corporations. Her expertise lies in driving brand awareness and fueling marketing growth. Elizabeth takes pride in her ability to build strong partnerships and deliver impactful results.
